Why is presentation important in hospitality?

In the hospitality industry, a refined presentation is vital to success. Everything related to your event will be evaluated through the attendance of the staff working at the reception. Presenting information clearly and effectively is a key skill for a hotel manager. While some people seem to do this task easily, many others find presenting information at work much more difficult.

Perception is a key aspect of a successful dining experience. Believe it or not, aside from taste, customers rely on their eyes to judge their food and whether it's worth spending their money before they even try it. A good presentation of food gives customers the impression that the food served to them is of high quality and requires a lot of effort to prepare. This statement can be backed up with a survey that served two dishes exactly the same, the only difference being that one is well presented.

The study found that most people are willing to pay more for well-seasoned dishes, as they find them tastier.